Exploration phase

Subject :

Fight violence against all women and girls in the public and private spheres

Technological module :

Fight violence against all women and girls in the public and private spheres

Shebah

Carriers and actors of the project

• Shebah and all its employed driver
• Shebah's shareholders
• HERE Technologies that has a partneship with Shebah
• The customers

Research question

How to ensure safe car rides for female drivers and female clients in Australia thus preventing them from any violence or abuse?

The reason you selected this project

I decided to work on this project because I know such applications uses a lot of different APIS and I thought it could be interresting for me to understand the functionning of features we consider as basic.

User scenario

Users

Even though there is two user sides for this application (the driver and the customer), I decided to focus on the customer side. Any use of the word "user" in the following text will refer to women in Australia looking for safe lifts in cities.

Persona

• First name :Cindy
• Age : 28
• Activity / Profession :Communication
• Place of residence : Melbourne
• Family status : Single
• ncome : 63K AUD
• List of hobbies and passions : going out with friends, travelling, visiting, watching movies in the cinema
• List of needs, desires, dreams : have fun and live her life to the fullest, spend quality time with her friends, don’t worry about anything
• List of problems and frustrations : street harassment, a mean of deplacement in the city, having to pay attention to her safety because she is a girl
• Major issue related to the subject she wants to be able to move safely across the city without taking the risk to be harassed.

Key Features

Key feature 1 : order a ride
Key feature 2 :book a ride for later

Other Feature : track the driver location Feature : pay with different means of payments

UX storyboard

Technical analysis

General principle

The principle of Shebah is to connect women drivers and customers through an application. When a user orders a taxi on the app, a nearby driver receives the request on their app and can then accept the ride.

Technical overview - API version

• Shebah has a partnership with HERE, a leading location data and platform company. This allows them to have access and retrieve data from cloud-based mapping solution. It includes real-time traffic updates, Speed Limit Guidance, School Zone Notifications and Voice Navigation. This way, not only can Shebah display a detailed map to its users but also to its drivers who can benefit from the best real-time information while they are driving. This type of API also offers the possibility to filter and sort data, for example in order to display a certain place. These type of API could be used by any application that need to display maps.
• Shebah also uses a Payement Gateway API in order to allows the customer to pay on the app using their credit card. Its role is to connect the company’s checkout system to a payement acquiring network. In this case, the client is in direct contact with the API which is triggered when the client proceeds to pay. The app will transmits a request to the API, that will be relayed to the payment acquiring network. The request will process the information and responds to the API that then sends the answer to the application. This type of API are used by any websites or app that allows the users to pay online.
• They also probably use an API in order to send push notifications and text messages when the driver are approaching. The API is then triggered by the near location of the driver, it will retrieve the location of the driver and then sends a message to the customer
• Finally, Shebah has to use an API checking the vehicle status and their location in order for the different "app" of the users to communicate together. For example when one user tries to book a ride, that API will communicate with the Apps around the user in order to find the closest cab. This kind of API allows to retrieve data and to assign the best driver to every client through batch matching for example.

Source